Medical error is a leading cause of death around the world. Research Collective strives to change that, by offering industry-leading human factors expertise, start-of-the-art research spaces, participant recruiting, and a wealth of knowledge for clients and aspiring researchers alike.
Herbst partnered with Research Collective to bring their mission to life with a refreshed brand identity, color palette, typography, and image style, culminating in the design and development of their new website and collateral. With warm pops of desert orange, human-centric photography, and foundational elements that exhibit friendliness and intelligence, the new design breaks down a complex offering into an easy-to-navigate, welcoming experience.
"By understanding user needs, analyzing product usability, and conducting rigorous testing, [Research Collective] provides practical improvements that lead to safer and more efficient medical products." - Medical Tech Outlook
Research Collective strives to improve the lives of people everywhere, by improving medical device design and usability. We strove to capture this people first approach by keeping human interaction in the center of all photography—whether that’s a moment between a user and a medical device, or a medical professional interacting with a patient.
Research Collective prides itself on having partners, not clients—coming alongside teams of all shapes and sizes, and providing a welcoming space to tackle critical work. Find this reflected throughout their brand in the warm image tones, splashes of desert orange, and spacious, open typography choices.
Research Collective provides scholarly, intelligent resources to site visitors, while striving to keep things simple, thoughtful, and considered. Their learning center is filled to the brim with blog posts, webinars, podcasts, and book recommendations—but with an easy to navigate layout, visitors can take it all in without feeling overwhelmed.
