Consider us an extension of your team as we openly communicate with you about possibilities and constraints while guiding your project towards success.
Design is about both form and function, which is why we only create concepts that are ready for the real world - meeting tangible needs with a realistic production strategy - while still pushing the frontiers of innovation.
Every product needs a compelling, easily understandable story to capture attention. We help you break through the noise with a magnetic brand, name, and imagery.
We are a design, brand and strategy consulting agency that began innovating in 1962. Walter Herbst designed the award-winning Rocketry and Space Flight exhibit for the Air & Space Museum at the Smithsonian and boasts a celebrated career that helped forge an industry.
Walter and Scot share over 230 patents and have won numerous design awards for their innovative work across healthcare, consumer tech, housewares, hardware and furniture. Today, Scot is the hands-on Creative Director of Herbst Produkt and runs the Silicon Valley office.
Business Week refers to Walter as one of the "Fathers of Product Design" and the Best of the Decade for his contribution to the design landscape.
OG founder / houseboat dweller / captain / visionary / energizer bunny
A national design award nominee, Scot brings a unique Environmental Economics perspective to every sailboat excursion.
fearless leader / seasider / service dog dad / radical composter / mountain bike shredder
An enthusiast of overlooked everyday objects, Will has a deep appreciation for Canadian indie rock and dairy farms that happen to dish out ice cream.
visual storyteller / idea enabler / puck player / potato chip connoisseur / generous listener
Taller than you might expect, Elisabeth can often be found efficiently biking to the office, improvising hymns on the piano, or trying to save an indoor plant.
human calipers / designated DJ / submarine sculptor / kombucha gal / voice of reason
When Erin is not creating in all kinds of mediums, you can usually spot her climbing to the very top of a feature of the natural landscape.
sewist / lepidopterophile / jane of all trades / pixel coaxer
In all kinds of weather, Jeff spends his day mountain biking, skiing, and building a house. All at the same time.
DIYer / feasibility filter / servo motor / Lithuanian / mechanical magician
Animal lover and passionate cyclist, Jamie’s favorite part of designing engineering solutions is hearing a client say “that is so cool”.
enginerd / cyclist / detail diligent / competitive / vertically gifted
When she’s not kerning type, Catherine loves to spend time on a misty mountain. Her favorite part of design is the beginning.
human color wheel / puddle jumper / never italic, often bold / polinator friendly
A true Santa Cruzian at heart, Leo's colleagues describe him being as diligent as he is adventurous.
surfer / Swabian / cake baker / fact finder / world traveler
Florence doesn't let digging up new projects distract her from her side gig as a professional service dog.
animal advocate / professional napper / tennis player / mood booster
