After shipping over 50 million crates of educational toys to kids across the world, KiwiCo approached Herbst to refresh their core brand anchor products. In addition to designing toys for extended longevity and repeat play, Herbst created a Visual Design Language to guide the color, material, and brand application of future products. Joinery clips, fasteners, and other repeating shapes are brought into brand compliance to create a consistent and high quality feel under the new VDL guidelines.
"The best subscription boxes for kids are from KiwiCo" - Forbes
Instead of a haphazard assortment of bits and pieces, parents will see intentionally organized and branded parts in each Kiwico set. This consistency promotes confidence that they have purchased a high value learning experience for their kids.
Herbst created a Visual Design Language document that provides an essential "toolkit" of shapes, colors and materials for designing all future Kiwico branded toys with special consideration for different age categories.
Customers perceive a higher value when toys are designed for longevity and repeat play in new configurations. Herbst designed a standardized toolkit of parts and fasteners that not only optimize supply chain, but also allow kids to build on their platform for extended play.
