Portable and practical for life on the go.
Building on the success of the Red Dot Award winning Loona female urinal for the home, Herbst was asked to develop a suite of portable products to address an unmet and common need. With the addition of Loona GO for women, and Tanker for men, Herbst developed a cohesive brand identity for Boom, from ID to packaging. This award winning product portfolio, designed with the discreet and iconic Loona design DNA, has disrupted the personal care category.
Created for men on the move, Tanker has a versatile shape and a robust handle with a uniquely designed twist: a square 1/4-turn bayonet locking cap that seals tight with a confident haptic click.
The Loona GO features a sleeker portable volume with an ultra-secure locking lid, making it the perfect travel companion. Ideal for both adults and kids, Loona GO was purpose designed for road trips, camping, boating and wherever you go.
"Boom Home Medical is remaking accessibility and assistive technology" - Forbes
The Loona bottle and her little sister Loona GO share the same iconic silhouette, comfy silicone interface, and easy to grip handle zone. While Loona targets a more reserved and discreet color scheme for the bedroom, the Loona GO is ready for action in a more vibrant, "find it in the back of the car" kind of blue.
After sorting through over 100 names, "Tanker" was selected for its balance of approachable friendliness and rugged masculinity. Herbst designed the packaging artwork including rendered images, illustrations, and text.
The silicone finger loop (also perfect for carabiners) and drop-proof lock differentiate Loona GO from the original bottle. Use it out on the road and travel stress free.
