For the past decade, Herbst has partnered with Brita to design their iconic water filtration systems that filter over a billion gallons of water globally each year. Herbst and Brita have developed an award-winning series of filtered pitchers, dispensers and travel bottles that balance the demanding criteria of high performance with exacting mass-production standards for retail partners from Target to Costco. This divers range works seamlessly with a singular visual design language that evokes purity, simplicity and balance -- the core characteristics of Brita's brand promise. The multi-disciplinary team at Herbst is engaged with Brita marketing and R&D from strategy and initial concept brainstorming, through prototyping and user research to final packaging design.
"Brita, the leader in at-home water filtration products for over 30 years" - Business Wire
The eco-friendly filter sachet uses activated carbon made from coconut husks to reduce Chlorine, Copper, Mercury, and Cadmium. One refillable filter can replace up to 300 single use plastic bottles of pure water.
Most water filters require the user to throw away a substantial plastic housing every few months. Brita's durable filter holder stays in your pitcher to use again and again. Swapping the textile filter sachet out for a new one is greener and easier than ever.
Herbst derived FLOW: an iconic visual design language that uses Elemental Simplicity to harmonize a dynamic and diverse product portfolio. A study in design as a reflection of Brita's signature brand of filtered water, FLOW exudes purity through crisp, clean minimalism and bold geometric form.
