Herbst worked with the Bedrock Ocean organization to establish a product strategy and execute a design that would be efficient and hydrodynamic, powerful, reliable and of course iconic and beautiful.
Today, subsea surveys are massively complex operations requiring large ships, assets, operations, and lots and lots of people. Could we design a submarine small enough to ship in a case and deploy rapidly anywhere in the world? Bedrock's technology allows us to collect seafloor data faster, more efficiently, and in a much more cost effective manner. More importantly, our technology makes ocean mapping safer, with minimal environmental impact, risk of endangered animal strikes, and infrastructure damage.
"Electric robots are mapping the seafloor, Earth’s last frontier" - CNN Business
Bedrock is committed to providing the world with a free, publicly available map of our world’s oceans, over 50x more detailed than the current best public map available. Understanding our oceans is critical for more accurate climate models, improved weather predictions, ocean safety, submarine communications infrastructure, and sustainable ocean exploration.
Perfectly balanced and symmetrical letterforms express the confidence and expertise of Bedrock. The solid O symbolizes earth and speaks to embracing the challenge to explore the unknown. The x represents the exponential improvement and pinpoint precision Bedrock is aiming for.
We use a combination of bold and confident geometric shapes to develop visual concepts that are simple and beautiful. Vibrant colors support the idea of exploring the unknown and bring “light into darkness”.
